Cached Experience

Cached is a personalised, immersive installation that allows you to meet your digital self. It will reveal how psychometric algortihms have learned to view us and the assumptions they make.

The Cached experience takes a physical approach to personal digital data. The project engages with the repercussions of our individual online presence. Every click, like, and search we make is cached, used to create a digital model of each of us to learn as much as possible. The Cached experience will give you a glimpse at how computers have learned to view us and the assumptions they make. Using IBM Watson and Cambridge Apply Magic Sauce, your social media personality is analysed and interpreted.

Subsequently, the algorithm generates a psychological profile that describes your personality, behaviours, and predilections. This information takes the form of an immersive narrative accompanied by an audiovisual experience, to illustrate just how your activities online contribute to the way in which machines see you. Based on the way you write, the Cached installation presents you with a customised narrative exploring your character traits, interests and consumer preferences.

Psychographic algorithms often resemble a blend between digital psychologists and oracles. Based on Jungian personality models and correlations between character traits, they will draw assumptions around what kind of person and consumer you might be. The analysis of this sort might not be as accurate as quantitative data on clicks, GPS points or biometrics. Nevertheless, the very idea that we are analysed as social beings rather than quantitative datasets raises the data privacy discourse to a new level.

How the magic happens?

If you are curious to know more about the research and prototyping process, click here

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Cached Collective

We are an international group of creatives of diverse backgrounds, who are dedicated to exploring how technology influences our individual lived realities. Because of the impenetrable way that modern technology functions, we strive to design impactful experiences that can be easily understood by a wide audience. We make the intangible tangible. Our experiential inquiries delve into data, algorithmic complexity, and obscure infrastructure, especially focusing on how these affect the individual.

Members: Clément Bouttier, Ryan Dzelzkalns, Jon Flint, Vytas Jankauskas, Joana Mateus, Aline Martinez, Felipe de Souza

The Cached Collective first met during a social innovation residency in the South of France, the Hive.

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Exhibition

2020	Experimenta at MIDI Minatec	Grenoble, France
2019	Piksel Fest	Bergen, Norway
2019	Higher Resolution with Hyphen Labs, Tate Exchange at Tate Modern	London, United Kingdom
2019	Digital Design Weekend @ Victoria & Albert Museum	London, United Kingdom
2019	ISEA2019, Special Exhibition, Lux Aeterna	Gwangju, South Korea
2019	C2 Conference	Montréal, Canada
2019	Empreintes Exhibition at Mediatèque Puzzle	Thionville, France
2019	Le Grand Barouf Numérique Conference	Lille, France
2018	Chroniques Biennial	Aix-en-Provence, France
2018	Blooming at thecamp	Aix-en-Provance, France

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Workshop

2020	Mineração de Dados, Desktop Aberto, Pivo Pesquisa	Online
2020	Eu Digital, UNESCO Futures Literacy Summit, Envisioning	Online
2020	Experimenta at MIDI Minatec	Grenoble, France
2019	Digital Design Weekend at Victoria & Albert Museum	London, United Kingdom
2019	Digital Self facilitation for RS Components at thecamp	Aix
2019	Digital Self workshop at IAM Conference	Barcelona, Spain
2019	Digital Self workshop at Chronus Art Center	Shanghai, China
2019	Digital Self facilitation at Withcompany	Lisbon, Portugal
2018	Digital Self facilitation for Malakoff Médéric at thecamp	Aix-en-Provance, France

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Talk/Panel

2020	Panel: "It's Not Me, It's the AI” , Experimenta at MIDI Minatec	Grenoble, France
2019	‘Intangible-Tangible’ Talk during the Higher Resolution with Hyphen Labs, Tate Lates at Tate Modern	London, United Kingdom
2019	'Intangible-Tangible' Talk , C2 Conference	Montréal, Canada
2019	‘Intangible-Tangible’ Talk at Extrart Base	Shanghai, China
2019	Flash Session at With Company “Personal Data, the New DNA”	Lisbon, Portugal
2018	Blooming at thecamp	Aix-en-Provance, France

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